Monday 12 July 2010

No Logo



In Invisible Bullets we used four branded items, a can of Red Bull, a bottle of Highland Spring, a can of Diet Coke and a bottle of Stella Artois

Since our entry could one day be screened at the cinema all entries to the Virgin Media Shorts competition must conform to The Ofcom Broadcasting Code, which in short means that our film should contain no commercial references or give a particular company undue prominence.

Due to the tight schedule I didn’t have time to obtain clearances for these items prior to the shoot and so in the version on the Virgin Media Shorts website all visible logos have had to be blurred out. 

Whilst this doesn’t really have a big impact on the enjoyment of the film I would ideally like to obtain these rights so that we can remove the blur.

I’ve never had to clear any rights before and thought it would take a while to sort out, but both Red Bull and Highland Spring have been very obliging and got back to us within a day of contacting them. Hopefully Diet Coke and Stella won’t be far behind!

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